4x
Increase in Engagement
42%
Increase in Retention
1M+
Data Points Processed Weekly
About Baraka
Baraka is a leading commission-free investment platform, providing investors based in the GCC with access to US and regional stocks and ETFs. The platform places a strong focus on empowering informed, strategic long-term investment decisions.
In order to do so, they offer features, such as real-time market insights, equity reports and investor calendars, all in an effort to enable their investors to build wealth aligned with their financial goals.
Founded In: 2020
Employees: 67
Headquarters: Dubai, United Arab Emirates
Challenge
Market intelligence forms a key component of Baraka's offering. Their targeted insights spanning both US and GCC financial markets provide essential guidance to thousands of investors making daily investment decisions across the region and beyond.
The traditional content creation process - from ideation and research through analysis, writing, design, and publication - created significant resource constraints for Baraka's internal teams. This challenge intensified as they scaled, generating growing streams of valuable client preference data, but lacking the capacity to fully leverage it.
After evaluating their situation, Baraka recognised three key opportunities:
The untapped potential of AI to transform and optimise their workflows to reduce internal team burden
A wealth of engagement and client preference data sitting underutilised
The need for a solution that would drive measurable business objectives beyond just automation
Zeed enters the chat
Solution
Content plays a pivotal role across the financial services ecosystem, regardless of client segment. For retail-focused providers, content serves as a cornerstone of marketing strategy and customer acquisition.
However, effective content goes beyond just promotion. By reporting to clients on products and markets they deeply care about, three core objectives are achieved: educating and informing investors, establishing trust through expertise, and ultimately driving product adoption.
High-touch investment relationships exemplify this approach. Wealth managers who deliver targeted, valuable content on an ongoing basis consistently achieve these objectives, fostering deeper client engagement and loyalty while driving business growth.
To bring a high-touch content experience to a broader audience, Baraka partnered with Zeed. Here are the components in further detail:
Data-Processing
The solution securely ingested and contextualised two key types of data essential for Baraka's investment platform:
Investment Market Data: Incorporating multiple data feeds across US and GCC markets.
User Preference Data: Managing user behaviours, engagement patterns, and explicitly stated interests to build profiles.
Personalisation Engine
Once the data was ingested, Zeed's Personalisation Engine analysed the combined datasets to generate tailored content recommendations. This engine adaptively refined its outputs based on response rates, performance metrics, and evolving client preferences.
For Baraka, the focus was creating multi-lingual investment content that maintained brand consistency while catering to their diverse international investor base spanning multiple Gulf markets.
Output
By uploading previous content examples to Zeed's platform, Baraka enabled the system to automatically replicate their established formats while maintaining brand consistency. This approach ensured all newly generated content adhered to Baraka's visual identity and communication standards. The direct CRM integration eliminated manual transfer processes, reducing operational burden on internal content teams.
Results
Zeed's solution delivered transformative outcomes for Baraka. The platform enabled Baraka to generate over 10x increase in content production to personalise to each client segment while saving their team 100+ hours monthly.
In A/B testing, investors receiving personalised content demonstrated 4.5x higher engagement rates compared to those receiving standard communications. Most significantly, Baraka observed a 42% improvement in customer retention among users receiving tailored market insights, accelerating their journey toward becoming the leading investment platform across GCC markets.
Delivering personalised investment insights at scale is what separates market leaders from the rest. With Zeed, we're providing the high-touch experience of a traditional wealth manager with modern technology efficiency. The results speak for themselves.
