The financial industry's most influential leaders and innovators will gather at Europe's biggest conference about money in Amsterdam this June. At this crucial moment, we're bringing forward a perspective that will transform how you think about consumer fintech.
Keynote Session
Join our CEO Salman Hussain for a data-driven analysis that cuts through the noise:
TikTok-ify Your App or Die Trying
HORIZON STAGE | WEDNESDAY 5 JUNE 2024 | 15:50
TikTok isn't merely shifting consumer behaviour—it's fundamentally changing how the next generation approaches financial decisions. Through rigorous analysis and concrete examples, we'll demonstrate:
Why traditional engagement metrics are becoming obsoleteHow social platforms are redefining financial product discoveryWhat truly drives Gen Z's financial decisionsThe critical role of hyper-personalisation in modern banking
The financial sector stands at a pivotal crossroads. The institutions that understand and adapt to these shifts will define the next decade of consumer finance. Those that don't risk becoming irrelevant.
This session goes beyond theory. We'll present actionable insights and strategic frameworks that institutions can implement immediately to stay ahead of this transformative wave.
Experience this pivotal moment at the Horizon Stage Powered by Mastercard.
Where insight meets action, and the future of consumer banking takes shape.